A pronounced growth in the consumption of rums and aged of the . Premium and higher segments is expected.
(Forecast of the IWSR)
We are Pérez Cárdenas Consulting and we have more than 35 years of experience materializing projects of the Venezuelan and aged rum industry.
From business case to sustainable reality.
Mature industry with strong technical barriers to entry and demands for innovation, quality and experience.
The rum and distillates market will continue to grow 4,1% over the next 3 years, exceeding 28,5 billons liters.
(Forecast of the IWSR)
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SERVICES

INNOVATION &
PRODUCT
We develop, evaluate or optimize your product project or brand of rum or distillates both in the initial phase, experimental or in full ramp-up.

ENGINEERING & AGING
We analyze your installed capacity, technical requirements and investment for your project. We specialize in the audit and adaptation of cellars, as well as aging processes to ensure the development of products with the desired profiles and maturations.

MARKETING & FINANCE
We analyze and provide advice for your marketing strategy, aligned with the key financial strategies and indicators. We design and execute ad hoc campaigns, according to market, budget and product.
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